Sale of Morene Produkter to Merverdi Kapitalforvaltning
Deal typeM&A
IndustryRetail & Consumer
Sub-industryRetail
Client nameMorene Produkter AS
BDO acted as lead advisor to the owners of Morene Produkter in connection with Merverdi Kapitalforvaltning’s investment in the company.
Morene Produkter, headquartered in Vigrestad in the Jæren region of Norway, is a leading distributor of premium pet food for dogs and cats. The company recently expanded into Sweden and Finland and operates a Nordic distribution center supplying four well-recognized brands: the Canadian labels Orijen and Acana, Fish4Pets, and its proprietary brand Dyrisk, produced locally in Rogaland.
In 2024, the company reported revenues of NOKm 112.
Through the investment, Merverdi Kapitalforvaltning becomes a co-owner of Morene Produkter, supporting the company’s continued growth across the Nordics. The partnership also reflects Merverdi’s focus on long-term value creation and local investment in Rogaland.
Morene Produkter, headquartered in Vigrestad in the Jæren region of Norway, is a leading distributor of premium pet food for dogs and cats. The company recently expanded into Sweden and Finland and operates a Nordic distribution center supplying four well-recognized brands: the Canadian labels Orijen and Acana, Fish4Pets, and its proprietary brand Dyrisk, produced locally in Rogaland.
In 2024, the company reported revenues of NOKm 112.
Through the investment, Merverdi Kapitalforvaltning becomes a co-owner of Morene Produkter, supporting the company’s continued growth across the Nordics. The partnership also reflects Merverdi’s focus on long-term value creation and local investment in Rogaland.